With changing times, business grows, and a company needs to upgrade every aspect with growth. One such point is the need to update the corporate website as business scales. Also, the site is the online face of any business, and every company must expand it.
There are two ways to grow your corporate business either get your website a refresh or redesign. This scenario may be a tough choice for you. And this is the reason why we are curating this article.
You will get to see the benefits of both redesigns and refresh to know which one of them is better.
Website Refresh
A website refresh is nothing but simple tweaks for your website. And it is like trying a new hairstyle, won’t take up a lot of time or resources with simple changes in the site. Here are five reasons why you have to go with the website refresh.
- Search Engine Optimization (SEO)
The SEO algorithms of search engines change from time to time, and it is not possible to redesign the entire website whenever the algorithm is changed. So, the best way to address that issue is with the help of refreshing the site. Hence, this refresh doesn’t cost you a lot and won’t even take up a lot of resources. The entire management will turn useful and smooth.
- Small Updates in Website
If you got a new logo or any other new things that you want to add to the website, you could go with this refreshing feature only. So, there is no need for you to go with redesign until and unless other businesses present in the market are affected by this logo change, as in palettes or coloring effect on other companies.
- New Content
You can add new blog posts, new services, and any other content that you want to add to your website with the help of the website refresh option itself. And this scenario doesn’t require the entire redesigning of the website. Even CMS platforms like WordPress will help in updating the content.
- Promotional Content
As said, a website is the principal representative of any business online, and if you are offering any discounts or products, then you need to promote the same on the site. Here CMS again comes to the rescue. So, you can use the refreshing website features and put up the promotional content online.
- Improve User Interface
Simple changes involving navigation and slight variations in the website content are taken care of by the website refresh.
Website Redesign
A website redesign is like designing a new website. Users’ insights will come in the picture, and the work will start right from scratch. The content, digital strategies, and online tactics, everything is designed especially for the new website.
- Stagnant Website
So many sites that were stagnant for a long time need website redesigning. And it is a critical aspect that most people tend to ignore. An old look of a website, slow loading, and refreshing times are some of the main reasons why you have to redesign existing website.
- Completely Rebranding
Be it a merger or acquisition, or you just want to rebrand your entire business, you can do it with the help of redesigning the website. This way, you will be giving a completely new and exciting look for your site. The rebranding includes address logo, colors, style elements, typeface, brand personality, UI and UX, the architecture of information and storytelling.
- Outdated Technology
The technological world is moving at high speed, and you need to update your website along with it. Google has recently started penalizing the sites that are not compatible with mobile. If your site is not up to the standards with the latest technologies, then it needs an entirely redesigning.
- Integrations
If you want to add any kind of marketing technology or shopping experience with eCommerce, then you have to redesign the site entirely. Usually, these are the work done by web developers. Still, as your website integrates with those things, it affects the entire design of the site, and redesigning is a necessity here.
- New Digital Strategy
With changing days, the digital strategies that were once in use for a website implementation must change. There is no going back here. A Website Redesign makes sure that these strategies and tactics work effectively on it.
Key Takeaways
Redesigning the entire website is a big task, but it will benefit your business in various ways. Improved rankings, along with performance and quality signals, increase in the traffic as well as conversions and brand awareness, there are a lot of fiends where redesigning is going to have an impact. A website is like an online salesman, and you have to ensure that it is as useful and practical as possible.
Creative Digital Web Agency 