Why User Experience has an impactful role to play in your business?

User experience (UX) design is focused on how a visitor senses when interacting with a website or a product. It is actually behind the scene when you optimize the visual elements and see how your audience will interact with your website to achieve aspired outcomes, like making a purchase or gaining information. The actual goal is to create an experience that is valuable, intuitive and delightful to drive conversions, engagement and return visitors.

When you don’t design your mobile app for usability, you chance missing out on opportunities by overlooking the unique needs of your audience and the essence of your website. In this era, designing isn’t as much about elegance and the visual elements as it is concerning how a person is empowered to interact with your website. Every user that spends time on a page, the UX design influences their overall opinion of your business through their experience. Eventually, it can generate or lose conversions.

Therefore, many businesses opt for UX/UI design services to improve their website or apps appearance and stand out of the market.

What are the factors that influence user experience?

• Usability
• Utility and performance
• Accessibility
• Branding
• Human-computer interaction
• Information architecture
• Content strategy

Why is UX crucial for your business?

• It helps you to stay on top in search engine

Google’s main preference is delivering a pleasant user experience from the results it offers. That’s why it now utilizes analytics data like dwell time, which calculates the time spent rendering a page and navigation behaviors to determine how easy to use, appropriate, and well-designed your website is. This profile is your site’s user experience in the optics of Google, and it will show this against other sites’ user experiences.

• It keeps the audience front and center

Whether you are designing a brand new site or redesigning your existing site, it’s natural to get hooked up with compelling new additions. You can lose track of the logic behind combining additional content and functionality.

UX design is all about profitable structure and content. Keep user experience in mind, you are designing for your audience and your set goals. You bypass designing a website that’s attractive, but counterproductive to the people trying to use it.

• It converts without funneling

The big picture upshot is a conversion. UX design services have a lot to do with how a user flows through the path from landing on your site to either converting or exiting, which is paralleled into their impression of your business obtained through their experience. UX design is all about enabling a user to choose their way to conversion based on their requirements and preferences.

• It builds a solid platform for content

If you’ve got an inadequately framed house, no amount of beautiful decoration and suitable furniture will make it a delightful place to visit. In this case, user experience is the framework, while layout and content are the decors. If you’re putting in the work to generate engaging content, you have to place it for success with creative design and user paths to discover that content and interact with it. You need to build an excellent atmosphere for your expected guests, show them your phenomenal hosting talents, and send them away happy with the experience.

• It creates trust and credibility

The audience performs research before trusting a business, whether it’s about shopping online, contract a service, or train them on a topic. You need to strengthen your brand’s honesty through content that showcases your expertise and human side, as well as the user experience of your website. The audience should feel your content interesting and engaging. With all the content shouting out there, readers have increasingly confined time and consideration. If they have to work too hard to understand who you are and if you’re reliable, they’re expected to bounce back to the search results and choose someone else.

Bottom line

At its origin, every website has a goal. for most business websites, that mission is to make sales, drive leads and render informative content that showcases your expertise. User experience design unites the dots between a person and digital product while giving an understanding of how content needs to be maintained.

Improvement opportunities that you can opt across Magento

Magento is one of the most popular and reliable platforms for eCommerce stores. This platform hosts some of the best online stores on it. Also, it has proven to be the most excellent in this industry. More than 2,50,000 eCommerce sites are right now on Magento. The increasing popularity has resulted in so many great things when it comes to the Magento platform. Also, people are now looking out for ways in which they can improve their website.

The people requiring setting up their online stores are increasing with every passing day. Further, they are approaching Magento Development Company or Hiring Magento experts for development and enhancements. Moreover, they want to provide an exceptional experience to their online visitors. There are so many ways to do that, but most people are unaware of them.

• Increasing the Speed of the Site

In the current scenario, Magento is the most preferred option for setting-up eCommerce stores. And it stands at the top. The Magento platform has a vast database and scripting, which usually is tough to optimize. So, there is a high chance for the stores to run slow if they are not optimized properly. This case is the reason why eCommerce stores need to improve their website speed.

There are various site optimization techniques that professionals can use. Some of them are minifying CSS, JavaScript, and optimizing the images present on-site. Implementing varnish and using the CDN are some of the options.

The website speed is highly essential for every eCommerce store. And you may lose the right amount of business over some seconds of delay. So, it is sensible and advisable to do everything possible to increase the overall site speed.

• Boost eCommerce Store Visibility and Brand Value

Magento 2 form builder enables the online store owners to add instinctive contact or feedback forms. Pixlogix’s tool empowers store visitors to offer helpful feedback. They can even place an inquiry for the company business. The form gets submitted utilizing Flexible Magento Contact form Extension. And all further details are shared with the store owner. 

Moreover, Magento extensions for eCommerce lend a hand to embed the Magento 2 Contact Form Extension. It can be done from anyplace in your site on the go. The CAPTCHA facilitated with Easy Contact Form Extension for Magento 2 even enables you. It helps in securing your store from spammers.

• Enabling Third-Party Extensions

If you are exploring a feature that you have to want but are unable to get it on Magento, then you can integrate it with third-party extensions. Magento supports a lot of third-party extensions. These third-party extensions possess high-quality functionalities. They improve your website in ways that you cannot imagine. 

The one thing that you have to remember here is that the implementation of these third-party extensions is going to be a costly affair. It is not as simple as installing a plugin. There is a lot of stuff and critical things that you have to consider here. And this is the reason why it is better to be ready to pay the amount if you want third party extensions.

• Using Third-Party SaaS Integrations

Out of all the eCommerce platforms, Magento has the best third party SaaS integration choices. Moreover, there are so many SaaS services that you can look out for to integrate with Magento platform. 

It is better to make use of SaaS platforms without spending much. You can use these integrations by paying monthly rent. And you can stop using them whenever you want. You have complete freedom over these SaaS options.

• Enhance Search Technology

The search technology on Magento is average and is not very satisfactory. The enterprise version has a search function, which is suitable up to an extent only. However, there are a lot of third-party search technology tools that you can use with Magento.

Moreover, you have to ask the Magento Custom Development Company or Hire Magento Developer to work-out on the details. 

• Facilitating Blog Magento Extension

Pixlogix’s Blog Magento Extension is accessible in exchange for your registration. And the enterprise version is obtainable for a cost. However, it is not just a standard blog extension that you get. The company assists you with installation, support, and a personal account manager is handy when requested.

The Blog – Magento Extension offers numerous blog creation and management functionalities. And the extension has a category, tag, author, post date as well as search feature as WordPress.

Key Takeaways

So, Magento Enterprise has many enhancements over the community edition. Besides, they are comparatively having a low licensing fee matched to competitors. In this blog post, we saw a variety of improvement options for Magento that are not discussed adequately on other platforms.

Everything You Require to Know About PSD to WordPress Conversion

Any business that wants to establish a strong online presence needs a website. The one thing that companies have to remember here is that they cannot sell anything in the name of a website. Hence, the site should be completely functional with perfectly curated images, navigation, and functioning. Apart from them, proper content management is another essential aspect that one has to think about getting things right. 

One of the best ways to manage content is with the help of a content management system or in short CMS, and the most reliable CMS present in the market right now is WordPress alone. Further, WordPress is a highly secure and safe content management system that people can use to manage the content that goes online. So, for creating a useful and highly functional website, you need PSD to WordPress theme conversion. So, what is the use of this conversion?

Why Convert PSD to WordPress?

No matter how dazzling your website is, it is not going to be impactful or effective without proper content in it. The PSD to WordPress conversion comes in use to ensure that the site is into maintenance with explicit content material. This scenario will help businesses to create unique and customized content for its end users. So, it also helps in creating content that will stand out from various other options that are present in the market. 

What is PSD?

PSD stands for Photoshop Document. Photoshop is an image editing tool from Adobe, which is used by people across the world. This Photoshop document is a layered document with different images on it. Usually, the content is curated into a Photoshop document so that it gets maintained in a layered format. So, Photoshop saves this in PSD format, and this is not suitable to put directly on the websites because of navigation issues. Hence, this scenario is the reason why there is a need for converting PSD to WordPress.

Analysis and Breaking of PSD Files

The foremost stuff that you have to do here is to analyze the PSD file. This analysis will help you in understanding the file entirely, and you will be able to break it up effectively. The process involves splitting the data files into HTML, putting the CSS codes, header, and footer, title, and images.

Now you have to break those PSD files into HTML. It would help if you were working with PSD designs at the same time. You have to break the data records in a file before you build any WordPress themes from PSD design. The splitting up of PSD into logical content blocks requires further coding into standard HTML code. Users need to make use of modern web browsers while designing. This case will save up a lot of time, and you can build a WP theme simultaneously. 

Slice PSD Files

Now you have to cut the PSD files into layers using tools like Photoshop. This slicing will help you in putting or removing the text boxes, buttons, and any other links that you find online. The storage of these files comes in formats such as PEG or Bitmap GIF.

Create Style.css and index.html

After programming is done now, and it is time to move on to the designing world. The PSD design that you have seen above will help you in creating static HTML and CSS templates. You can name the files using index.html and style.css for your future use. 

The Coding Part

Now it is time for you to merge the data using various scripting languages. PSD files are not compatible with the browsers, so you must integrate the designs using necessary web codes. These web codes play a very vital role in the coding process. Most of the web developers these days are using Fireworks or Adobe Dreamweaver for the integration of designs into web codes.

HTML to WordPress Theme

This scenario is the last step in PSD to WP service. You have to create a WordPress Theme to upload the content into WordPress software. The WP theme converts into PSD. This conversion comes in action with the help of the plugin. If you already have a WordPress theme available, then you have to break one single HTML into multiple files depending on the subject. The index.html can be converted into various formats depending upon your requirement. Above is the conversion process from PSD to WordPress. 

Moving Forward

The entire PSD to WordPress Conversion process can be completed within a very less amount of time if the programmer has a good grip on the concepts. You can even hire a reliable and proficient PSD to WordPress Company for the precise conversion process. This way, you won’t have to worry much about the results and can focus on your core work.

Why WordPress – WooCommerce Is The First Choice of eCommerce Business?

Why Ecommerce?

Ecommerce has been the most popular and growing in high pace in the last few years. Internet is flooded with around 50 % of the entire web. Today people are fully reliable on internet and ecommerce websites to do their shopping. Every physical business has turned into virtual Ecommerce business and so every business needs a WordPress eCommerce Solutions which can run their store.

Why WordPress for Ecommerce?

WordPress is most well-known platform for eCommerce business and it’s like a backbone for websites. WordPress is a best platform which has exclusive wordPress eCommerce plugins and WooCommerce is leading most of the online store over the web. WordPress offers various plugins suitable to WordPress Development services which can improve functionality and features with security. WordPress is free and open source platform to create the eCommerce websites giving you full control to your clients and contents.

WooCommerce most used for eCommerce

There are some ecommerce platforms which control the web like WooCommerce, Magento, OpenCart and Shopify. Among them WooCommerce is most used and powerhouse for all ecommerce business. WooCommerce is the most used and versatile extension of wordpress offering various different templates and widgets with analytics and theme ports to build quality business store and professional website design.

Why WooCommerce is Super Worth?

• WooCommerce is a free extension to wordpress.
• It can let you work on all types of devices.
• It comes with variation and have easy customization options, so once installed you are the controls and power with you.
• It comes with WordPress so it’s a bonus for all those who already using wordpress.
• User reviews and ratings are also an option and allows customers to review and rate their products.
• One can add N number of products and its attributes.
• It has user friendly interface and not much of coding knowledge needed to manage. It means it’s easy to install and use.

Why WordPress is the most suitable choice of every ecommerce business?

• WordPress is leading choice of all business owners and far beyond Joomla and Drupal. Most of the market around 60-70 % is covered with wordpress websites. It is free and have different plugins which makes an ecommerce store run their business over the web efficiently.

• WordPress lets you control your website and you can get WordPress eCommerce solutions from a leading WordPress development services.

Best WordPress Ecommerce Plugins to Use for Ecommerce Websites:

• WooCommerce:- This one is the most used plugin for ecommerce stores across the web. It has different add-ons and themes available and also various hosting solutions are provided over the web.

• BigCommerce:- A fully seamless integrated hosted ecommerce platform to run your website. It is a plugin that lets you embed your products and allows you to create sign in, check out, cart and account pages.

• Shopify:- This is a one stop solution providing you with handling eCommerce store such as setting up SSL, integrating with different payment gateways, handling shipping, worrying about taxes, etc. Shopify handles it all.

• Easy Digital Downloads:- This plugin has some great features like WPForms and MonsterInsights. It lets you sell digital downloads using WordPress creating a functional digital online store.

• iThemes Exchange:- With this you can start building your digital store using two payment gateways. With iThemes exchange you can sell digital products using some add-on for this functionality.

Conclusion

With such great plugins and themes, WordPress is a great choice and suitable one to get WordPress theme customization services from a professional website design company. WooCommerce is most used because it has its own advantages and leading in the market. Going for WooCommerce theme development for your business will be the wisest decision you ever made.