Month: August 2019

How to Plan the Best for Creative and Professional Website Design

How to Plan the Best for Creative and Professional Website Design

Businesses today require creative websites to help communicate and sell to probable customers. On the other side, planning is critical for professional website design. Sadly, when it comes to website design, there are major failures to plan precisely. However, a successful company knows the worth of an effective web design plan.

If you want the website that can characterize your services and products performing optimally, planning is need of the hour. If your company is beginning a new web design project or having a revamp of the existing site, this blog post will help you with the right approach.

Selecting a Proficient Web Design Company

By choosing a right website design firm offering Professional Web Design Services simplifies the task. Many companies have the technology and creative specialists working as their in-house employees on different projects. However, that doesn’t inevitably mean it’s a given that those staff will create the new company site.

The web design companies collaborate with in-house teams to offer web development resources while they help with graphics or content. After all, those employees are more often than not busy working on the company’s other client projects. So, it can lead to additional and substantial costs to put something else in their work schedule.

Hiring an Expert Website Designer

You can use the internet to find a high-quality Website Design Company or hire website designer with a good reputation. You can also check-out online reviews, testimonials, and later on their work portfolio. Interviewing them will help you check their communication style and project experiences. Get a detailed understanding of who you would be working with and what the procedure will be like.

Working out on your current brand identity, logo and business messaging

You need to check out with your active logo, company vision and mission statement, along with the color scheme. A skilled web designer must know what they require to take account of in order to make your website an organized ingredient of your brand. Draw together your assets, which will comprise of the high-resolution and low-resolution logos, desired color schemes, and your branding style. If you are rebranding your business, set-up a communication channel amid your branding designer and website design team members. These are, at times, the same agency and frequently not.

Deciding on your website content: Continue same, improve or trash for your new website design?

Organizations delay a great deal before the launch of striking web design, as they hang around too long to deal with content. Creating content and taking approvals on the same can be disturbing.

However, if you know your company brand and have the logic of what kind of information is needed, you can convey to involved stakeholders. Communicating this to the web design groups before the commencement of your project will always help. If you are wholly or majorly rewriting your website content, this will impact your deadlines. So, it is always good to get going ahead as soon as possible with the content research and writing tasks. Also, that creative and web agencies may be able to lend a hand with practiced copywriting.

Optimizing your web design for diverse devices

As a replacement for utilizing desktops to visit your company site, the majority of the probable customers now use their phones and tablets.  If your company is not looking to address this transformation in customer behavior with the augmentation of smartphones, you can suffer. Mobile has quickly risen to turn out to be the top marketing platform, with major digital media time spent on it.

Build a wireframe and site map

Help your web designing team with a basic structure and site map. On the other hand, by building a wireframe for your website, you can arrange the looked-for conversion paths for every persona. Encourage your customers to browse through your home page by incorporating resources and tools to assist them in learning about your company swiftly. A mixture of easy to the way in conversion paths that lead to landing pages with contact forms will help. These arrangements will turn your visitors into business leads and then customers.

Key Takeaways

Your company’s site is the direct image of your business and the brand. It enables your services as well as products which highly supports your marketing and sales departments. A well-organized website design set-up will lend a hand to make sure that your project is a success.

This blog post was a crisp list of tips and recommendations. If you overlook these pointers waiting far after the site launch, you could be omitting out on a lot of significant data and information. 

Pixlogix is a leading Web Design Company in India which assists clients to boost their businesses. We provide website design services along with tailored web development solutions worldwide. You can anytime connect with us with your website design and development requirements.

Tips for Web Design That Steers Business Conversions and Sales

Tips for Web Design That Steers Business Conversions and Sales

Achieving high rankings in search engines or drawing a lot of website traffic both takes hard work. However, if you are not making sales out of this, no one cares. It is a firm fact that we all get paid in an organization due to sales conversions. As none of the social media marketing, email campaigns, or SEO matters if you are not selling your services or products.

So, all the business owners desire a website that convinces visitors to take the action of buying or contacting. This action is called a conversion. However, if your site is not getting conversions despite rankings and traffic, you need to review your website design. Here are essential Web Design tips that can steer both your website conversions and sales.

1) Make sure navigation is straightforward

Getting mislaid within a web portal is one of the universal reasons why visitors bounce off. Firstly, they will immediately move from your site if they don’t get what they need quickly. Secondly, if your website doesn’t have search functionality, visitors will have a tough time navigating through the content. Very few people would read out all the content on your site. So, if they would not get a navigation link, they will bounce without any doubt.

So, if you want website visitors to buy through your site, provide them simple navigations. You can approach a website design company or Hire Web Designer for assistance.

2) Have useful call-to-action buttons (CTA’s)

By having compelling CTA’s always help to boost conversions. Sometimes, just changing the color of a CTA button can offer you better outcomes. Both men, as well as women, generally prefer colors of CTA’s such as blue, purple, black, and green. Colors like brown and orange are the least valuable.

Creating an effective call-to-action is vital. However, customizing your CTA size based on the device utilized by your target audience is also significant. Google considers desktop and tablet as a similar device, as the screen sizes are approximately the same. While in mobile devices the screen is relatively compact and even visitors intend to have a different thought process in comparison.

3) Use recognizable menu styles

It is proven by research that most people prefer sites with memorable design principles. As the human brain has an inclination for stuff that is uncomplicated to think about to those that are complex. Recognizable or more familiar you are with your website visitors, it turns easy to drive conversion results.

The most universally used style of the menu on web portals across all marketplaces is the horizontal navigation bar on the top. With familiarity to the straightforward horizontal menu across the top of the website page makes things easier. The visitors intuitively know where to glance for more details and can utilize it without much thoughtfulness.

4) Product videos make a difference these days

Having product videos on the site boosts business conversions. The quantity varies, but some organizations report a much amplified outcome. Organizations promote videos online or on social media sites to get back the traffic to their website. Even B2B companies can utilize the power of video to share their business stories and communicate their differentiation.

5) Have a chat functionality

Today, visitors prefer a swift online chat while browsing your website rather than calling or emailing.  Even if they don’t need to chat, they know the alternative exists. You can approach one of the best Web Design Company in India to enable website chat functionality.

6) Headlines on your website

The full-size, headline text requires speaking out on any challenges your probable customer feels. Are they concerned about the delivery, the processes, or the outcomes in their businesses? These challenges should be showcased boldly on the website.

7) Significance  of white spaces

A messed up web page looks dreadful and feels overcrowded. Too many components can puzzle your website visitor’s and reduce chances of conversions.

8) Think like your customer

Lastly, when planning your website, place yourself in your targeted client’s shoes. Keep your final objective in mind that can be an online booking or a website inquiry. Taking an example of a travel operator’s website, here, a customer can make the booking decision at any time. So, you don’t want him to search for an online reservation system on your website. This conversion scenario and navigation need to be highly intuitive. 

Moving Forward

ome of the web design benchmarks are industry and market-proven. However, few vary with the nature of the business. So, companies that want to succeed have to test changes on their website continuously. At Pixlogix, we are a leading offshore Web Development Company in India, offering Web Development and Web Design Services across the globe. You can anytime approach us with your website design and development needs.

How WordPress WooCommerce Development Enables Management of Accounting and Inventory

How WordPress WooCommerce Development Enables Management of Accounting and Inventory

WooCommerce is an open-source WordPress plugin. Moreover, it is developed to back small to large-sized E-commerce merchants who use WordPress. Indeed, with the launch of this plugin in the year 2011, it swiftly became famous for its straightforwardness in installing and being a free foundation product.

WooCommerce offers business owners one of the best platforms to sell their products online. With 69,172,763 downloads, the WordPress Woocommerce development platform empowers more than 28% of total online stores working globally.

It is a highly customizable platform that enables you to digitize your business processes. Owing to that, optimizing processes like accounting and inventory become significant. Also, no matter where you are geographically located or what products do you sell, bookkeeping management is an essential part of any maturing E-commerce website portal.

When we move to account management, an accounting solution platform is not just for annual income tax utilization. But, it also lends a hand to E-commerce Website development platform users to assist in monitoring online sales, tracking customer records, handling expenses, and for vendor management. Along with that, it even follows the margins you receive on the online sales of your products, the people who you sell to, and who you purchase from through different channels.

Dealing with an accounting platform for your WooCommerce store

If you are looking to build a website using WordPress Woocommerce development platform, the accounting will be an integral part of your online business. Considering this scenario, one of the advantages of accounting platforms incorporated in WordPress eCommerce Solutions is that you can quickly get access to business data to enable management and reporting competence which provides you with –

  • A precise picture of your business finances
  • The capacity to make more well-versed decisions
  • Tools to expand your business and sales volume

Explore accounting related business areas which can be enabled through Woocommerce

Cost of Goods Sold (COGS)

An essential metric for an online store is COGS. So, if you do a product based business, the overall inventory is likely your most significant expenditure.

Without correct COGS, you cannot take action-oriented decisions. However, if you know your COGS, you could accurately plan how many products you need to reorder after sales, how much your revenue and profit would be, and how that affected your sales margins.

As a business owner, knowing your expenditures is vital to successful business planning. Further, this enables you to understand overall costs and thus, plan your business related budgets subsequently. As a matter of fact, your margins conclude your profitability, and to calculate margins, you require knowing all your expenses.

Precise Profit and Loss Reporting

Profit and loss are two crucial factors which indicate your overall business status. So, when you run a business, there are multiple ways to keep a record of your income and expenses. However, while tracking this data on an accounting solution platform, you can utilize the data sets for better decision-making. Also, monitoring of data patterns can be enabled with access to history, which is not accessible through manual spreadsheets.

Tracking of Inventory and Margins

WooCommerce gives you the capability to monitor inventory related to sales purposes natively. Not only that, it further empowers you to provide a specific amount of product to a customer exclusive of overselling as well as underselling.

Accounting platforms offer numerous inventory monitoring and tracking benefits. Mainly, it is simple and effective to enter, alter, and revise the required stock quantities. Executing this even updates accounting areas like COGS and inventory asset accounts.

Managing Banking and Financial Statements

One of the key reasons to utilize an accounting platform is the actuality that it merges all of your expenses and income, helping with a crucial concluding step to make sure that all the transactions match with your financial statements. Also, as an E-commerce portal owner managing the accounts assists in uncovering theft and unofficial online transaction bills.

Use of QuickBooks Accounting Platform for your WooCommerce Store

By using QuickBooks as an E-commerce player, you can monitor WooCommerce sales orders, vendors, expenses, and customer base. Either, without being an official accountant, you can even manage profits and losses, COGS, and inventory with QuickBooks. Besides, by integrating QuickBooks with WooCommerce, you can sync all your online store data eliminating your manual efforts of entering data.

As an E-commerce store owner with accounting platform integrations, you can handle weekly workflows rather managing them at the end of the year, keeping track of your store’s financial health.

Moving Forward

As an Magento Extensions for eCommerce website owner as per your business requirements, decided a budget, and pressing priorities, you may choose for integration to facilitate automating this accounting as well as inventory procedures and save time. Not only this, the WooCommerce integrations can automate maintain your accounting and inventory data keeping them consistently updated. 

There are so many offshore WordPress Development Company which are providing WordPress WooCommerce development services. You can connect them for E-commerce Website development and building the best WordPress eCommerce Solutions.