WordPress is one of the most popular options for developers when it comes to building websites. 28.9% of the Internet runs on WordPress website. One of the issues with using WordPress websites for business is that little bit of a struggle to connect your inbound marketing to your website so that you can get more leads, conversion, and generate more revenue for your business.
The reason is that because you need so many different tools, from so many different services:
- Creating landing pages
- CRM tools for site management
- Search engine optimization to increase traffic
- Email Autoresponders
- Lead capture forms
Here are some of the main solutions for developers to have for integrating inbound marketing website:
Jumplead is an all in one inbound marketing automation tool which provides everything a developer needs to integrate inbound marketing with the Word Press Website. Create and add conversion forms to use website. Identify website visitors and track their activity. Easily adds contacts to CRM tool so that the developer doesn’t have to do it manually each time. Create automated email chains for any form completion on the website. Send and track emails to user’s leads. Automatically tag and organize markets leads based on their form completions. Track CRM activity and score leads easily and more accurately. Track email click. Track user’s keywords, SEO positions for better ranking.
Inbound Rocket is a tool that aims at helping and saving developer’s time, which helps to generate more traffic and to convert more of potential readers into leads.
Even though the service might not be as complex and difficult as Jumplead. Inbound Rocket still offers a few useful inbound marketing tools for ranking purpose. Track visitor’s behavior on user’s website. Add lead generation forms to the user’s website. Inbuilt analytics for content and opt-in forms.
Hubspot has put together the entire tool called FrankenSpot, i.e., a system which you can use to replicate Hubspot’s inbound marketing strategy.
It’s a way of building your very own Hubspot tool at free of cost, without having to get Hubspotsiteonly, it requires a lot of different tools and while they might not be much expensive, it can be a troublesome to have to manage so many different tools. It is definitely worth taking a look at their respective solutions for replicating Hubspot’s content optimization system which includes a website, blogging, email, SEO, forms, and CTAs.WPtouch used for designing and creating mobile-optimized themes for user website.WP Marketing Suite is used for better, more efficient content targeting based on user visitors’ location and their devices; Gravity Forms is used for building and adding opt-in forms to user website.MaxButtons is used for creating, optimizing, and adding buttons and calls to action on user website.Yoast SEO is used for content analysis and optimization for search engines. Better for finding stock images to use on your website.
Inbound Brew is a free plug-in which aims to provide the user with all the inbound marketing tools they need. Automatically push user blog posts to social media to drive more traffic, which helps in page ranking. Create and place custom buttons anywhere on user website. Create custom landing pages for better optimization.Lead capture is used to create forms and customize the fields as user wish to add them anywhere on their website.
Inbound marketing and WordPress need to be used together for a better result, but that is easier. There are not that many tools that can do everything user need from their inbound marketing.
Consider user budget and their needs though, and the developer can find the perfect solution for user choice and their need based on the ones which are presented in this article.