Achieving high rankings in search engines or drawing a lot of website traffic both takes hard work. However, if you are not making sales out of this, no one cares. It is a firm fact that we all get paid in an organization due to sales conversions. As none of the social media marketing, email campaigns, or SEO matters if you are not selling your services or products.
So, all the business owners desire a website that convinces visitors to take the action of buying or contacting. This action is called a conversion. However, if your site is not getting conversions despite rankings and traffic, you need to review your website design. Here are essential Web Design tips that can steer both your website conversions and sales.
1) Make sure navigation is straightforward
Getting mislaid within a web portal is one of the universal reasons why visitors bounce off. Firstly, they will immediately move from your site if they don’t get what they need quickly. Secondly, if your website doesn’t have search functionality, visitors will have a tough time navigating through the content. Very few people would read out all the content on your site. So, if they would not get a navigation link, they will bounce without any doubt.
So, if you want website visitors to buy through your site, provide them simple navigations. You can approach a website design company or Hire Web Designer for assistance.
2) Have useful call-to-action buttons (CTA’s)
By having compelling CTA’s always help to boost conversions. Sometimes, just changing the color of a CTA button can offer you better outcomes. Both men, as well as women, generally prefer colors of CTA’s such as blue, purple, black, and green. Colors like brown and orange are the least valuable.
Creating an effective call-to-action is vital. However, customizing your CTA size based on the device utilized by your target audience is also significant. Google considers desktop and tablet as a similar device, as the screen sizes are approximately the same. While in mobile devices the screen is relatively compact and even visitors intend to have a different thought process in comparison.
3) Use recognizable menu styles
It is proven by research that most people prefer sites with memorable design principles. As the human brain has an inclination for stuff that is uncomplicated to think about to those that are complex. Recognizable or more familiar you are with your website visitors, it turns easy to drive conversion results.
The most universally used style of the menu on web portals across all marketplaces is the horizontal navigation bar on the top. With familiarity to the straightforward horizontal menu across the top of the website page makes things easier. The visitors intuitively know where to glance for more details and can utilize it without much thoughtfulness.
4) Product videos make a difference these days
Having product videos on the site boosts business conversions. The quantity varies, but some organizations report a much amplified outcome. Organizations promote videos online or on social media sites to get back the traffic to their website. Even B2B companies can utilize the power of video to share their business stories and communicate their differentiation.
5) Have a chat functionality
Today, visitors prefer a swift online chat while browsing your website rather than calling or emailing. Even if they don’t need to chat, they know the alternative exists. You can approach one of the best Web Design Company in India to enable website chat functionality.
6) Headlines on your website
The full-size, headline text requires speaking out on any challenges your probable customer feels. Are they concerned about the delivery, the processes, or the outcomes in their businesses? These challenges should be showcased boldly on the website.
7) Significance of white spaces
A messed up web page looks dreadful and feels overcrowded. Too many components can puzzle your website visitor’s and reduce chances of conversions.
8) Think like your customer
Lastly, when planning your website, place yourself in your targeted client’s shoes. Keep your final objective in mind that can be an online booking or a website inquiry. Taking an example of a travel operator’s website, here, a customer can make the booking decision at any time. So, you don’t want him to search for an online reservation system on your website. This conversion scenario and navigation need to be highly intuitive.
Moving Forward
ome of the web design benchmarks are industry and market-proven. However, few vary with the nature of the business. So, companies that want to succeed have to test changes on their website continuously. At Pixlogix, we are a leading offshore Web Development Company in India, offering Web Development and Web Design Services across the globe. You can anytime approach us with your website design and development needs.
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