The trend of developing ecommerce websites has grown tremendously over the years and the balls will keep rolling. Gone are those days when visiting retail shops for purchasing goods was a necessity, today everything is available at just one click. Ecommerce has become ubiquitous and no could ever imagine the past life they’ve lived. Currently, you’ll find 45.4% of ecommerce sites live on web right now. This revolutionary act of purchasing things online became a widespread in the year 2012 and presently, there is approx. $1, 92 trillion ecommerce sales globally.
Therefore, undoubtedly, ecommerce web solutions should be the core focus for entrepreneurs to begin their journey. There is plethora of ecommerce platforms existing in the market. But Woocommerce is an ultimate player!
Statistics proving the popularity of Woocommerce platform:
Woocommerce is an unarguable leader as it occupies 32% of the ecommerce industry, followed by 18% Magento, 11% OpenCart, and 8% Shopify. More so, Woocommerce is optimized on 1, 76,223 whereas Magento and OpenCart are used on 1, 02,514 and 60,133 correspondingly.
What are the grounds behind the recognition of Woocommerce?
Now you might be wondering what’s so fascinating in Woocommerce. Well, Woocommerce is a very powerful extension in WordPress, which is the number one content management system worldwide that contributes 25% of the websites on the web.
I hope you understood the grounds of Woocommerce fame and there innumerable WordPress users those are boasting ecommerce websites as they find it a viable solution. However, it is not restricted to only being a part of WordPress as it also provides some amazing features, great services, easy to manage and is absolutely free.
What are benefits of Woocommerce?
1. It’s open source
Woocommerce is an open source plugin built on one of the popular CMS sites, providing you the complete control over your ecommerce website. This plugin can be customized as per your business requirements and since it is an open source, you don’t have to any amount to use it for your business.
2. Elegant design options
Woocommerce is very flexible and it can work with almost any theme on the WordPress, so you can pick any design of your choice and add Woocommerce plugin to it. In case, if you’ve an established website for your business and it’s all set to sell goods, you can install and setup Woocommerce plugin in WordPress.
3. Attain any type of custom functionality
As we know that WordPress boasts a huge community, Woocommerce has a wide range of plugins availability in order support your unique ecommerce website. You can easily find and detect any type of plugin for your ecommerce and in scenarios when you can’t find a plugin, then opt for WordPress development services. When you hire WordPress developer team for your business, they can build the plugin for you.
4. Sell whatever you want
Woocommerce enable you to sell physical and digital products seamlessly. If you partner with the right WordPress Development Company, they can develop membership site, take appointments and bookings online and sell subscription based products too.
5. No need of technical expertise
No matter whether you’ve technical knowledge or not, WordPress is fortunately very user-friendly. If you’re mindful about admin interface of WordPress, you can easily integrate Woocommerce. Users with admin interface knowledge, knows how Woocommerce back-end works in order to simplify website operations. More so, if you’re stuck in any situation, you can easily find tutorial or video for the same on the web.
6. Easy-to-integrate
Woocommerce is incredibly flexible when it comes to integration with any third party software for your ecommerce website. Be it CRM or order management software or payment gateway, and a lot more, to enhance web operations efficiently.
7. Gain better insights with analytics
Woocommerce is equipped with an inbuilt analytics that provide you with some useful data about your ecommerce business without putting more efforts. You can easily get access to information such as customer shopping pattern, total sales by data, average order value, etc.
8. Security measures
Being an entrepreneur, your prime responsibility is providing secure shopping experience to customers. You should ensure that your payment methods are robust and secure from cyber attacks. However, Woocommerce is a highly secure platform as it is regularly updated and the team of Woocommmerce modifies codes consistently to make the security more stringent, enabling you to maintain better relationship with your customers.
9. SEO friendly
Tech-savvy owners often a SEO friendly website in order to rank on SERPs and we know that WordPress is already SEO friendly website. You can boost the traffic of your ecommerce website while optimizing Woocommmerce as compared to other technologies available in the market.
10. Content marketing
As we know that content is king, it enables businesses to earn better profits in a long run. You can share valuable information with your target audience that will in return provide you immense benefits. Content marketing is in trend these days and Woocommerce is on a popular CMS platform, so adding content to your ecommerce website is quite is easier.
Bottom line
Experts suggest that in the next five years, Woocommerce will become more prevalent with the passage of time. Till then, work hard and earn harder!
Creative Digital Web Agency 